Scuderia Ferrari watches are supplied through Davosa Swiss Watches.
d.freemont, Inc is the official Davosa Swiss
watch
distributor for the US & Canada.
CLASSICAL REVIVAL
By Mark Bernardo
Excerpt from
WatchTime Buyer's Guide
2012
After years of pushing the boundaries of
case size, cost and complications, watch brands have rediscovered the
appeal of
classically simple dials, modest dimensions and accessible price points.
"Simplicity is the final achievement. After
one has played a vast
quantity of notes and more notes, it is simplicity that emerges as
the crowning reward of art." -------------- Frédéric Chopin
The watch industry reached something of a
tipping point in 2008. Among the models that generated buzz at that year’s
Swiss watch fairs were DeWitt’s WX-1 concept watch, a hulking timepiece
that looked like a futuristic battleship and measured more than 72 mm long
and almost 50 mm wide; Greubel Forsey’s Fundamental Invention No. 2, the
first wristwatch with not one, not two, but four tourbillons; Romain
Jerome’s Day & Night Tourbillon, a watch with no hours or minutes
indication, which defiantly scoffed at the quaint notion that a wristwatch
should tell the time; deGrisogono’s Meccanico dG, with its mechanically
operated digital time display; Hysek’s enormous, multi-complication
Colosso; and Concord’s high-tech monolith, the C1 Gravity Tourbillon. It
seemed as if the new rules in the watch world had been set: that bigger is
better, that complicated trumps simple, that price is no object, that the
ability to read the time on a watch takes a back seat to mind-blowing
design and technological savoir-faire.
Since then, however, in the wake of the collapse of Lehman Brothers and
the subsequent worldwide economic crisis, the winds have begun to shift,
and the seeds of a contrarian counter-revolution of sorts have taken
root....
In 2011, the classical revival showed no signs of abating. The Baselworld
and SIHH watch fairs saw a plethora of watch brands introduce simple,
classically designed, uncomplicated models, many of them in extra-thin
cases or inspired by historic designs (many are both). Moreover, after
years of pushing the envelope to 50 mm and beyond, most of them also sport
more modest case dimensions. These are watches suited to a more austere
time, an era of discreet taste following one of ostentatious wealth. (Of
course, the rise of China as a luxury market, and the Chinese preference
for thin, small-diameter cases and clean, uncomplicated dials also played
a role.)
...while there will always be room — and we daresay, a demand — for watch
companies to push the envelope with high complications, big cases, and
wildly experimental materials and technology, there’s a reason why the
classics are the classics.
Read the entire article.
d.freemont
Ganymede serial #68 / 100 produced. Watch is new –
heat treated case and custom Lizard strap deployant buckle –
beautiful 42mm with Valjoux 7750 / 25 jewel movement. Sapphire
crystals front and back – Water resistant 10 ATM.
This is a complete pictorial
history of the origin and motivation behind each rendition and an
extensive text of each watch’s place in the collection.
d.freemont watches are limited
production… each watch has a serial number. Collectability is established by limiting quantity.
"Even when the bulbs of the hourglass shatter, when
darkness withholds
the shadow from the sundial, when the mainspring winds down so far
that the clock hands hold still as death, time itself keeps on.
The most we can hope a watch to do is mark that progress.
And since time sets its own tempo, like a heartbeat
or an ebb tide, timepieces don't really keep time.
They keep up with it, if they're able."
Caution “ be careful” – fake d.freemont
watches are appearing on the internet – these are not our watches,
not endorsed by d.freemont – they are listed as replica watches
using pictures stolen from our website. Our watches are produced in
small quantity limited editions. Not mass produced fakes.
"Celebrating our 20th anniversary in watch production & our 15th year on the internet"
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